How many of you buy products online based on customer reviews

How many of you buy products online based on customer reviews?
I am doing a marketing project for school about what influence customer reviews have on which product a consumer will choose to buy. I should probably add here, if you DON'T buy products for this reason, please answer too!
Other - Advertising & Marketing - 4 Answers - 2009-01-31 10:17:22

Best Answer
I check the costumer reviews for every product that I plan to buy. If all the reviews are bad I want buy it. If it's 50/50 I'll think about it and buy it only if I really like it. If more than 50% are good reviews i will probably buy that product. If there is no review, I will look for it on some other website :) +--------------------------------------------------------------------------+

All Answers
Answer 1
Customer reviews can influence me. For example, they might bring up that an important feature is missing, or consistent reviews of poor quality would turn me off.
2009-01-31 10:21:48


Answer 3
if its something that i only kinda want i'll look at the reviews. if reviews are bad then i wont buy it. but if its something that i really want to buy then i wont even bother to check what other people thing
2009-02-02 05:57:29

Answer 4
I rely heavily on consumer reviews before buying something. I always check for customer reviews, written and in video.
2009-02-03 11:43:07